Strengthen your network by first taking care of your referral tribe
Many of my clients ask me for help to build and strengthen their networks.
When we map out their networks, they often have about five people in their inner circle who refer them most of their work.
Yet, they are making the mistake of focusing much of their marketing and networking energy on those on the edges of their network rather than those at the core.
The people who are closest to them, those I like to think of as “The inside of the onion” (Friends, Colleagues, Family and Satisfied Clients), are a great referral tribe.
Strengthening the bonds with people who are already loyal and interested in what you do creates a stronger core from which a network can expand. You just need to keep those people connected and up to date. It’s a great excuse to spend more time with them; have a coffee, an early morning walk or a business meeting with people you already have a good relationship with.
Nurture these connections so that your network is more relational than transactional.
Then focus on those just outside your core, and just outside your comfort zone because they will bring you diverse opportunities and new interests.