This week Andrew Griffiths launched his 14th book with a title that will resonate in so many of the coaching conversations that small businesses have with themselves, and with their mentors. His book is called ‘Someone has to be the most expensive, why not make it you?’ At his launch, he added a caveat: If you’re the most expensive you also have to be the best.
And then he did something wonderful. He invited treasured colleagues to give five minutes worth of their best tips each. So until I receive my book in the mail, this is all I have to go on.
One of the speakers was Michael Hanrahan from Publish Central, who shared 38 tips in five minutes. Perfect fodder for those all-important Management Meetings with Self that I insist every one of my coaching clients commit to. Those meetings that you have once a week with yourself to check in on how you are doing in six or eight aspects of your life. The meetings where you suspend judgement and just notice how you’re doing. When you next have one of those, take Michael Hanrahan’s 38 tips with you. I know, from experience of using Publish Central’s services, that they do all of these practices and, as Michael argues, this allows them (and would allow you) to charge what they’re worth.
I won’t steal their thunder (you need to read the whole article) but I will let you know some of my favourites:
- You must believe that you are charging what you are worth. If you do not believe it, nobody else will.
- If you are truly the best, your customers will do your marketing for you.
- Don’t worry about your competitors – just focus on your own business.
- When somebody asks you to reduce your rates, the only two acceptable answers are: 1) No, and 2) Of course … which part of our service would you like to miss out on?
- Write a book! Part of being the best is leading your field in ideas and influence.
- Making a mistake is not the end of the world. It happens to everybody, even the best businesses. What your customers will remember is how you dealt with it.
- Never criticise your competitors. Just be better than they are.
Ok, I’m not going to tell you more. Not even the piece about the dog. Just do yourself a favour and read the whole article. Then check how you’re doing against it in your next Management Meeting with Self.